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- March 4, 2015How Texting to Landlines is Changing B2C MarketingView Post »
- March 4, 2015GoDaddy, Yelp, Yahoo, Google, YP, Closely to Speak at LSA’s Digital Boot …View Post »
- March 4, 2015Acxiom: Helping SMBs Unlock the Power of Consumer DataView Post »
- March 3, 2015Study: Half of Small Digital Agencies Outsource SEO & Web DevelopmentView Post »
- March 2, 2015SMX West: 15 Ways to be Successful with Google My BusinessView Post »
- March 2, 2015Webinar: Yahoo Gemini Offers Self-Serve Mobile Search and Native AdsView Post »
- February 25, 2015Facebook’s 2 Million Advertisers and $20 Billion SMB Ad OpportunityView Post »
- February 25, 2015ReachLocal CEO Sharon Rowlands Joins LSA Board of DirectorsView Post »
- February 25, 2015Renaissance of BBB, Health Inspection Data in Digital AgeView Post »
- February 20, 2015LSA Insight: Home Buyers Store in April, Move in JuneView Post »
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March 4, 2015
How Texting to Landlines is Changing B2C Marketing
Please join LSA and AdsLocal for an exclusive webinar presentation next Thursday, March 12 from 2 pm – 3 pm ET. Surveys show that 92% of consumers prefer text over voice calls. A little known fact is that local customers are actually trying to text businesses on their business telephone line or 800 number. During…
Contributed by: Joe MorselloContinue Reading »
March 4, 2015
GoDaddy, Yelp, Yahoo, Google, YP, Closely to Speak at LSA’s Digital Boot Camp in LA
As an industry we talk a lot about small business owners but we rarely talk to them directly. For this reason, on April 19, in advance of the 2015 Local Search Association Conference in LA, we’re teaming up with GoDaddy, Yelp, Yahoo, Google, YP, Closely and others to host a one day Digital Boot Camp for LA area business owners….
Contributed by: Joe MorselloContinue Reading »
March 4, 2015
Acxiom: Helping SMBs Unlock the Power of Consumer Data
Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and…
Contributed by: Joe MorselloContinue Reading »
March 3, 2015
Study: Half of Small Digital Agencies Outsource SEO & Web Development
A large percentage of SMBs outsource digital marketing because of time, expertise and resource constraints. Interestingly enough, in some ways small to mid-sized online marketing agencies aren’t much different. According to a new study by HubShout, of the most common online marketing services they provide, local boutique agencies outsource a good portion of the work…
Contributed by: Joe MorselloContinue Reading »
March 3, 2015
Mobile Search to Overtake PC’s in 2 years – Is Your Mobile Marketing Strategy Ready?
We all know mobile use is growing – but do you realize phones will soon be the main device used for search? At its current pace, mobile phone use for internet search will overtake PC use in 2 years according to LSA’s 2014 Local Media Tracking Study. That is sometime in 2016. And a majority…
Contributed by: Wesley YoungContinue Reading »
March 2, 2015
SMX West: 15 Ways to be Successful with Google My Business
Today I got a chance to attend the Local Search Advantage Workshop which leads into the SMX West event in San Jose this week. Led by LSA’s own Greg Sterling, the workshop is taking a deep dive into Google My Business, Local SEO, Mobile SEO and SEM, Local Tools and Local-Social marketing. With localization providing…
Contributed by: Kevin KalinowskiContinue Reading »
March 2, 2015
Webinar: Yahoo Gemini Offers Self-Serve Mobile Search and Native Ads
To paraphrase what we learned from the many stats Faith Murphy, sales director at Yahoo, shared during last week’s webinar, mobile ad spend is growing and so is interest in native ads. In addition, one stat showed that native and mobile pair well together, with mobile native ads seeing 7X the CTR versus desktop native…
Contributed by: Joe MorselloContinue Reading »
February 27, 2015
LSA Members in the News 2/23/15: ReachLocal, Neustar, CallRail, Acxiom
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured in coming editions of this post, email us with a link to your news. If you’re not a member, click here to learn more about LSA Membership. ReachLocal CEO Sharon Rowlands…
Contributed by: Joe MorselloContinue Reading »
February 25, 2015
Facebook’s 2 Million Advertisers and $20 Billion SMB Ad Opportunity
We don’t know precisely how many advertisers Google has but earlier this week Facebook announced that it had reached “more than two million active advertisers.” Today Google undoubtedly has more than that number of advertisers, but the company hasn’t disclosed an overall figure for several years. In 2007 Google said it had reached 1 million…
Contributed by: Greg SterlingContinue Reading »
February 25, 2015
ReachLocal CEO Sharon Rowlands Joins LSA Board of Directors
Today we announced the addition of Sharon Rowlands, CEO of ReachLocal, to our board of directors. Sharon joins representatives from Google, Microsoft and Starcom MediaVest Group as the latest additions to the board. As the press release states: “Sharon brings more than 20 years of experience leading multi-billion dollar companies serving small and medium-sized businesses,…
Contributed by: Neg NortonContinue Reading »